Project
Place
Year
Shine. Holiday Shades FW22
Berlin
2022
Role
Art Direction
Campaign Visual Development
Photography Direction
About
Campaign art direction for gitti, a German conscious beauty brand focused on vegan and eco-friendly nail polish. The project marked the launch of Holiday Shades FW22, gitti’s largest launch of the year and one of the brand’s first campaigns centered around colour as a creative narrative, exploring the idea of “What Makes You Shine” through reflections, light play and experimental glass lenses.
Campaign art direction for gitti, a German conscious beauty brand focused on vegan and eco-friendly nail polish. The project marked the launch of Holiday Shades FW22, gitti’s largest launch of the year and one of the brand’s first campaigns centered around colour as a creative narrative, exploring the idea of “What Makes You Shine” through reflections, light play and experimental glass lenses.
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Contributions
Collaboration for the campaign’s visual direction, developing a dreamlike and tactile visual language through colour interaction, reflections and expressive image-making.
Contributed to the art direction and photography direction throughout production, helping create imagery that felt elevated, playful and emotionally expressive while remaining aligned with gitti’s conscious beauty universe.
