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Project
SAND
A visual research on scale and colour
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Place
Year
Berlin / Paris, Paris Fashion Week
2024
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About
SAND is a photographic research project by Lukas Korschan for BOTTER, exploring the relationship between Caribbean nature, fashion and identity through a micro-to-macro study of sand grains sourced from Curaçao, the birthplace of Rushemy Botter, and captured under a microscope.
Drawing parallels between the intricate complexity of individual sand grains and the material, colour and cultural references embedded within BOTTER’s AW24 runway collection, the project became part of BOTTER and Atttd’s communication and was exhibited in Paris in May 2024 at Oddity Paris.
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Contributions
Extended and visually translated Lukas Korschan’s research through curated image pairings between thousands of Paris Fashion Week backstage photographs and microscopic sand imagery, creating beautiful visual conections.
Developed motion sequences from microscopic sand stills to reveal hidden structures through shifting focal depths.
Developed the graphic design language, as well as imagery and space curation that gave life to the vernissage event in Paris. Worked on the communication system, including print layouts, digital invitations, posters, postcards, editorial materials, window vinyls and digital assets.
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Hosted by
Monsieur L’Agent & Oddity Paris
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Project
Place
Year
The Dive
Barcelona / Berlin
2022
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Role
Concept Development
Art Direction
Moodboards & Visual Language
Pre-Production
Post-Production
PR Content
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About
The Dive explores the relationship between athlete and element, using Olympic platform diving as a metaphor for BOTTER’s ongoing connection to water as a source of inspiration and preservation.
Developed across Berlin and Barcelona, the project combined fashion, sports choreography, movement and environment through a visual poetry narrative.
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Contributions
Concept development and visual language.
Pre and post-production. Worked on grade and retouch feedback, and handover files, keeping visual consistency from development through final delivery.
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Talent
Yona Knight-Wisdom
Yona Knight-Wisdom
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DOP
David & Douglas
David & Douglas
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Post-Production
100Berlin
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Location
Piscina Municipal de Montjuïc
Tadao Ando
Rizoma
0, 1, 2
Place and Year
Buenos Aires. Editorial, 2016
Japan. Photography, 2024
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Theme
Role
Architecture
Design Spaces
Rhizomatic Thinking
Editorial design
Book designPrint design
Photography
Editorial design
Book design
Book design
Print design
Photography
Photography
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About
Tadao Ando. Rizoma 0; 1; 2. is a conceptual editorial project exploring the work and philosophy of Japanese architect Tadao Ando through a collection of three interconnected books.
Developed in 2016, the project draws inspiration from Julio Cortázar’s Hopscotch (Rayuela) and the idea of rhizomatic thinking by Gilles Deleuze and Félix Guattari, proposing a non-linear system where information expands through connection rather than sequence.
Each volume explores a different dimension of Ando’s architecture: Rizoma 0 reflects introspection, spirituality and sacred spaces; Rizoma 1 focuses on intimacy and the relationship between individual and space; and Rizoma 2 explores interaction, exchange and collective experience.
The editorial system was designed as an interconnected object, where books could be read individually or together, generating multiple pathways through Ando’s work. Influenced by Ando’s relationship with light and materiality, the design incorporates layered transparencies, paper subtractions and visual intersections to create moments of discovery across pages.
Tadao Ando. Rizoma 0; 1; 2. is a conceptual editorial project exploring the work and philosophy of Japanese architect Tadao Ando through a collection of three interconnected books.
Developed in 2016, the project draws inspiration from Julio Cortázar’s Hopscotch (Rayuela) and the idea of rhizomatic thinking by Gilles Deleuze and Félix Guattari, proposing a non-linear system where information expands through connection rather than sequence.
Each volume explores a different dimension of Ando’s architecture: Rizoma 0 reflects introspection, spirituality and sacred spaces; Rizoma 1 focuses on intimacy and the relationship between individual and space; and Rizoma 2 explores interaction, exchange and collective experience.
The editorial system was designed as an interconnected object, where books could be read individually or together, generating multiple pathways through Ando’s work. Influenced by Ando’s relationship with light and materiality, the design incorporates layered transparencies, paper subtractions and visual intersections to create moments of discovery across pages.
Developed in 2016, the project draws inspiration from Julio Cortázar’s Hopscotch (Rayuela) and the idea of rhizomatic thinking by Gilles Deleuze and Félix Guattari, proposing a non-linear system where information expands through connection rather than sequence.
Each volume explores a different dimension of Ando’s architecture: Rizoma 0 reflects introspection, spirituality and sacred spaces; Rizoma 1 focuses on intimacy and the relationship between individual and space; and Rizoma 2 explores interaction, exchange and collective experience.
The editorial system was designed as an interconnected object, where books could be read individually or together, generating multiple pathways through Ando’s work. Influenced by Ando’s relationship with light and materiality, the design incorporates layered transparencies, paper subtractions and visual intersections to create moments of discovery across pages.
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Reflection
Originally developed during my studies, the project remained personally significant for years. In 2024, after almost a decade of wanting to experience Ando’s spaces in person, I visited Naoshima and Teshima in Japan — returning to the work through lived experience and photography.
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Book format
500x500mm
Project
Place
Year
Shine. Holiday Shades FW22
Berlin
2022
Role
Art Direction
Campaign Visual Development
Photography Direction
About
Campaign art direction for gitti, a German conscious beauty brand focused on vegan and eco-friendly nail polish. The project marked the launch of Holiday Shades FW22, gitti’s largest launch of the year and one of the brand’s first campaigns centered around colour as a creative narrative, exploring the idea of “What Makes You Shine” through reflections, light play and experimental glass lenses.
Campaign art direction for gitti, a German conscious beauty brand focused on vegan and eco-friendly nail polish. The project marked the launch of Holiday Shades FW22, gitti’s largest launch of the year and one of the brand’s first campaigns centered around colour as a creative narrative, exploring the idea of “What Makes You Shine” through reflections, light play and experimental glass lenses.
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Contributions
Concept development and campaign’s visual direction with a dreamlike visual language through colour, reflections and playful glass photography lenses.
Cast selection.
Creative team on-set.
Pre and post-production. Worked on grade and retouch feedback, and handover files, keeping visual consistency from development through final delivery.
ANGELCAB Digital
Place
Year
Berlin
2019.08—2021.06
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Role
Graphic Designer / Brand & Visual Coordination
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About
This project marked the beginning of ANGELCAB's brand repositioning, helping translate the company's commitment to craftsmanship, sustainability and quality into a more coherent digital experience.
Despite offering a highly considered product and one of the most customizable stroller systems on the market, the brand's digital presence did not fully communicate the value, flexibility and attention to detail behind its products. The redesign centred on simplifying the customer journey, strengthening digital storytelling and creating a clearer connection between the brand's philosophy and the online experience.
Particular attention was given to the configurator experience, elevating it from a functional tool into a central part of the purchasing journey, allowing customers to better explore materials, combinations and customization options. The project also expanded the communication around materiality, craftsmanship and Radical Transparency, creating dedicated content systems that brought greater visibility to the origins, qualities and production processes behind each product.
The result was a more intuitive, emotionally engaging and strategically aligned digital ecosystem that established the foundation for the brand's broader visual and communication evolution.
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Contributions
Led the redesign of ANGELCAB's digital ecosystem, including website architecture, user experience and customer journey.
Designed high-fidelity desktop and mobile wireframes across homepage, product pages, configurator and shopping flow.
Repositioned the configurator as a central brand experience, improving usability while showcasing customization options, material choices and delivery expectations.
Developed digital content pillars including Radical Transparency, Natural Materials and Fabric Collections, strengthening the communication of brand values across website and social channels.
Conceived and directed an educational video series for the brand's YouTube platform, overseeing concept development, shot lists, production coordination, art direction and in-house editing.
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Core areas
Digital Art Direction
Digital Communication
Web Structure & UX Thinking
Customer Journey Design
Content Strategy
Video Direction & Editing
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Credits
Photography
Explore more
anem aura studio
Maria Dominika
The Lissome
Anna Rosa Krau
The digital experience was developed as an extension of the broader ANGELCAB brand repositioning, translating the visual identity and editorial thinking into a cohesive online ecosystem.
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