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Services
Concept
Art Direction
Content and space curation
Event
Print
Creative Direction
Photography
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Services
Photography
Art Direction
ANGELCAB Branding & Print
Field
Sustainable Parental products
Fashion
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Client
Services
ANGELCAB
High-quality German developer of sustainable and locally produced parental products, baby transport, and accessories for everyday routines.
Identity redesign
Brand design
Logo design
Print design
Editorial design
Photography
Web Design
Social media management
Digital marketing
Information
Photography
Transcreator
Location
Duration
Modality
For the concept development of the brand, I focused on the theme A Place Where Life Grows to emphasize its commitment to functionality, sustainability, and fashion. The final result was the first major update to the company's brand identity, featuring a revamped logo that transitioned from a handwritten style to the clean lines of the contemporary Monument Grotesk sans-serif. I designed a monochromatic, clean black and white visual system, with strong focus on photography and art direction, which was implemented across all brand products, including stationery, labels, user manuals, order forms, postcards, product labels, and packaging.
After the guidance of two fashion shoots that gave the brand a new visual and conceptual approach, I proposed to come with the first brand magazine "Nature Matters", developing its strategy, and content layout of ANGELCAB MAGAZINE 2021, volume 1.
Nadia Morozewicz
The Lissome
Anna Rosa Krau
Maria Dominika
Martina Wichmann
Berlin
August 2019—June, 2021
Full Time
ANGELCAB Digital
Field
Fashion
Parental products
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Client
Areas
ANGELCAB
High-quality German developer of sustainable and locally produced parental products, baby transport, and accessories for everyday routines.
Identity redesign
Brand design
Logo design
Print design
Editorial design
Photography
Web Design
Social media management
Digital marketing
About
Location
Duration
Modality
For the full concept development of this brand, we built around the themes A Place Where Life Grows, Nature Matters, and Radical Transparency to express its commitment to functionality and sustainability with a fashion-forward approach.
In my role overseeing ANGELCAB’s digital communication, I led the website redesign, digital marketing, and social media management. I restructured the site architecture and navigation, introducing new categories to provide a coherent and intuitive overview of the brand and its values.
As part of this project, I designed all website landing pages with high-fidelity wireframes for both desktop and mobile, including:
—Homepage.
—Product pages: Presenting main features, technical details, and inspiration.
—Configurator & shopping process: redesigned for simplicity and ease of use; the configurator became a central element of the project and the purchasing journey, significantly improving the user experience and brand perception.
—Shop page: conceptualized, categorized, and restructured for a smoother shopping experience.
—Brand categories: identified and developed key differentiators such as Radical Transparency, Natural Materials, and Fabric Collections, highlighting the brand’s uniqueness and strengthening its value proposition.
This project not only elevated the digital presence of ANGELCAB but also created a more meaningful and engaging experience for users and its community, aligning brand communication with its core values.
Berlin
August 2019—June, 2021
Full Time
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Services
Creative Direction
Concept
Photography
CGI
About
Photography
Production
Post-Production
CGI
Talents
I collaborated on the art direction and on-set direction for the adidas x Prada campaign, supporting the creative execution across shoots in Madrid, Barcelona, and Milan. The project brought together Prada’s luxury aesthetic with adidas’ performance-driven sportswear, reinterpreting the Predator, X, and Copa silhouettes through a refined, editorial lens.
The campaign was photographed in studio across three separate shoot days with Rafael Leão in Milan, Paulo Dybala in Rome, and Pedri in Barcelona. I was actively involved in the direction on set and served as the sole creative-team representative for two of the three productions, helping guide visual consistency, atmosphere, and narrative alignment throughout the campaign.
Lukas Korschan
Lume
New Layer
Service Genereaux
Pedri González
Paulo Dybala
Rafael Leão
Florian Wirtz
Catarina Macário
