adidas Football
Place
Year
Milan, Rome and Barcelona
FW23 / 2023
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Project
FW23 adidas Football × Prada Campaign
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About
Contributions
Collaboration on the art direction and creative execution of the adidas Football x Prada campaign, bringing together Prada’s luxury aesthetic and adidas’ performance-driven sportswear through a refined editorial interpretation of the Predator, X and Copa football franchises.
Photographed across studio productions in Milan, Rome and Barcelona, the campaign featured Rafael Leão, Paulo Dybala and Pedri, translating performance into a fashion-forward visual language.
As the sole creative involved throughout the project, I maintained continuity and ownership across all stages of the campaign, from concept development through to final delivery.
Contributed to moodboards, visual language development, pre-production planning and shot list creation, helping shape the overall atmosphere and creative direction of the campaign.
During production, I led art direction collaboration and on-set creative direction, acting as the sole agency representative across two of the three productions and ensuring alignment between concept, styling, photography and final campaign output.
Supported post-production through detailed retouching feedback, grading references and post-production decks to maintain consistency in image quality, tone and visual language across final deliverables.
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Role
Art DirectionVisual Language Development
Pre-Production
On-Set Direction
Post-Production Feedback
Visual Language Development
Pre-Production
On-Set Direction
Post-Production Feedback
Pre-Production
On-Set Direction
Post-Production Feedback
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Production
Lume
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