adidas originals x Moncler
Place
Year
Madrid
FW23 / 2023
a
Client
adidas Originals x Moncler
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Role
a
About
Contributions
Collaboration on the art direction and creative execution of the adidas Originals × Moncler campaign, bringing together Moncler’s signature outerwear aesthetic and adidas’ sport-driven identity through a bold, fashion-forward visual approach.
Featuring Jules Koundé and Vicky López, the campaign explored the intersection of originality, performance and contemporary sports style through still and moving image.
As the sole creative involved throughout the project, I maintained continuity and ownership across every stage of the campaign, from early concept development through to final delivery.
Contributed to moodboards, visual language development, pre-production planning and shot list creation, helping shape the overall creative direction and atmosphere of the campaign.
During production, I collaborated on art direction and on-set creative direction as the sole representative of the agency creative team, ensuring alignment between concept, styling, photography and final campaign execution across both still and moving image.
Supported post-production through detailed retouching feedback, grading references and post-production decks to maintain consistency in tone, image quality and final visual language.
