PRU Y RVU / Source Berlin
Electronic Music & Cultural Event Production
Role
Graphic Design
Identity and Logo Design
Art Direction
Event and Campaign Design
Social Media Communication
Digital and Print
About
SOURCE is a creative production platform rooted in connection. A place where creation, design, supervision, and support flow collaboratively between creatives.
The logo is inspired by the anatomy of Hebrew letterforms, connecting back to the founders’ heritage and identity. These calligraphic roots are translated into a contemporary visual language that feels elegant, symmetrical, and clean, with a subtle nod to techno and electronic culture.
For over two years, I have collaborated with SOURCE on an ongoing freelance basis, supporting the project through creative direction and design. My role includes developing promotional graphics for both print and social media, shaping the visual identity of the events, and ensuring a cohesive and evolving brand presence across platforms.
The result is a visual identity that feels both spiritual and engineered, positioning SOURCE as a point of origin for creative exchange and production.
